These is a hidden dagger that slides in the one side. Case can be booby trapped to explode (fire a cap) if opened incorrectly - and it will shoot a shell when you press secret trigger.
Originally the case came with a piece of black tape in the inside of each hinge of the case. These were cars that you wound up and let go - when it crashed against something, you could just put them together and start all over again.
There was also another set called the Mary Mag Powrs Magic Dollhouse Doll House, which was basically the same but also included a dog and cat with the family. Large 24" Battery Operated Motorized Waterproof Motor Frogman. Includes: Adjustable Ballast, Snorkel, Air Hose, Face Mask, Depth Gauge Watch, Weight Belt, Knife, Flashlight, Spear Gun, Rifle, Helmet & Walkie Talkie. Sorry, I don't have a decent photo of the M&M Mouse House. Also, if you attach his special hat in the same hand and throw a coin in it - the electrical circuit is completed and he will skate forward. One problem with Clancy, When you find one that "works" it doesn't necessarily mean he will walk/skate forward.
Early 70s cars with "ripcord" pulls that make the wheels go super fast. Elevator, swing, built in beds, cabinet, table, 2 chairs and 2 cheese slices. One of the many cool toy inventions by Marvin Glass. He originally came with 2 metal coins - which were plain metal "slugs" about the size of a half dollar coin. He has a special part in his leg that makes him actually skate forward, but over time, this thin rubber part would disintegrate and crumble - and he won't go forward (he will just skate in place).
The smash up derby set had ripcord racers that also smashed apart upon impact & then were able to be put back together each time. Mattel made many more dolls and stuffed animals that were pull string talkers, such as, T-Bone, Mrs. I have a replacement part that works and will never disintegrate. "Easily changed disguises create thousands of pretend friends, disguises fit on Hugo as well as youngsters" - Kenner ad. Vinyl - he comes with a blue denim shirt and the following accessories: 2 Glue Sticks, 2 Sideburns, 2 Eyebrows, 2 Noses, 2 Chins, 4 Scars, 4 Warts, Eyeglasses, Eyes, Eye Patch, Fangs, Goatee, Head Bandage, Mask, Mustache (2 pcs), Sunglasses, Wig. His nose has a magnet in it which would allow him to "pick up" the bone when his nose is by it.
Plush animals say several cute phrases when strings are pulled. Helicopter is attached to 21" rod which goes in central spinning hub, & takes 4 "D" cells. One of Ideal's cool "battery operated animal series" toys. Gaylord will walk forward when his leash is pulled once, stop when pulled second time and go backwards when pulled again! The most popular 1960s 007 toy made and one of my favorites.
There are about 200 or so 1960s VW ads available online.
What made the ad even more appealing than the shock value, was that the Bug was in fact (and still is) shaped like a lemon.
To say "Think Small" with regard to autos in 1960 was revolutionary.